ABOUT

Brand of Misfits

Simply put, we are a creative studio didn’t fit in the typical 9-5 routine. Some say we had an authority problem. Others were skiddish of our dark humor. Nevertheless, we needed a place to go, so we formed a collaboration. That collaboration turned into Brand of Misfits. Where we do what we love, play by our own rules and don’t exactly have to answer to “the man”.

Lauren Keel Williams

Meet the Founder + Principal Designer

Lauren Keel Williams is a multi-disciplined Creative Designer with an expertise in creating graphic design and specializing in brand identity systems. Some of her clients include Home Depot, Capital One, Kroger, Atlanta Magazine - just to name a few. With over 15 years in the design industry, she has helped advise and create strong visuals for companies with invaluable impact to their business.

Stemming from a background in the Fine Arts from Savannah College of Art and Design, Lauren has led teams for companies such as Boston Consulting Group, Insight Global, and Emerald Expositions. From consultation to final delivery, her hands-on approach is essential to ensuring the clients’ vision and exceeding their goals.

With a strong mission to create a positive impact in the design community, she offers valuable information and insight from her experiences to businesses and fellow designers with her service in AIGA's Atlanta Chapter, Graphic Artists Guild of America, and SCAD Alumni Association. While also being committed to client success, she provides essential knowledge to help them to achieve their goals with the greatest impact by providing consultative services and evaluations.