The Unfiltered Side for In-House Creatives.
Real conversations about the business side of creative work, for corporate creatives at any level and the business folks who work alongside them.
Featured
Field notes on the brands that refuse to fit in.
The most valuable brands don't play it safe — and building them is rigorous strategy, not decoration. I write about how brands actually get built: the strategy, the dysfunction, and the calls that make or break them. From someone who's been in the room.
The Latest & Greatest
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What the Doorman Said
He stepped aside to let me pass. "Lotta people come to this city. All kinds of people from all over the world. You know what the one thing they have in common…”
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Creative Isn't the Last Stop. It's the Engine.
That's not a finishing touch. That's the engine that gets an idea from a whiteboard to something a customer actually feels something about.
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I Was Bad at Math, So I Went to Art School and Ended Up a Mathematician
Maybe that's doesn’t "vibes" so much as a process — one that happens to produce a feeling and a direction instead of a number.
WHO'S WRITING
I'm Lauren Keel Williams, a Fractional Creative Director and Art Director. I've spent 18 years building brands across agencies, in-house teams, and everything in between. Brand of Misfits is where I think out loud about the business and the craft.
I've built brands from scratch across numerous industries and live events - industries with nothing in common except that the work was real. Brand of Misfits is where I write about what actually holds across all of them, and what doesn't. No frameworks for sale. Just the truth about how creative works and brands get made.
When I'm not writing, I do the work at LaWilliams Designs.
